SULFATE FREE SHAMPOO FOR CURLY HAIR: This sulfate free shampoo cleanses the scalp and hair without stripping natural oils. Natural minerals and vitamins provide unrivaled moisture for maximum curl activation and retention, without the frizz. COILY TO CURLY HAIR SHAMPOO: Our curl cream shampoo moisturizes and activates kinks and coils using a blend of fair trade unrefined shea butter, essential oils and botanical extracts of comfrey and arnica. CLEAN, PLANT BASED FORMULATIONS: Alaffia natural curl defining shampoo is vegan, cruelty-free and made without sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. CURL DEFINING SHAMPOO USE INSTRUCTIONS: Massage curl cream shampoo onto wet hair and scalp. Rinse well. Repeat to remove residual excess from hair styling products. Follow with Beautiful Curls Leave In Conditioner for best results. THE ALAFFIA ORGANIZATION: Much more than just beauty and self-care products, Alaffia aims to alleviate poverty and advance gender equality, in Togo, West Africa, through the fair trade of indigenous resources and community empowerment initiatives.